Information technology  

Philips' online medical Learning Center clocks 100,000 participants

28 November 2006

Andover, Mass., USA. Royal Philips Electronics (NYSE: PHG, AEX: PHI) has registered the 100,000th medical professional on the Philips Learning Center, an online resource providing continuing medical education.

The Learning Center offers more than 200 self-directed courses, covering a range of clinical, departmental and industry topics, accredited by various recognized continuing education evaluation mechanisms (RCEEMSs) for radiological technologists, sonographers, nurses and other allied health professionals.

“With continual advancements in technology and equipment, medical professionals are required to obtain accredited courses each year to maintain their certification,” said Greg Morrison, executive vice president and chief knowledge officer at the ASRT. “Ongoing training is critical to growing medical careers, and we seek to deliver content in a way that our members can personalize their learning experience to meet their actual needs. We partner with Philips because the breadth of content available and the advanced technology platform allows us to create a comprehensive educational environment by linking online courseware to supporting materials such as articles in scholarly journals and medical textbooks.”

The Learning Center can accommodate different learning styles by offering various educational vehicles, including self-directed courses, webcasts and archived lectures, disease-specific case studies, multimedia tutorials, offline study via CD-ROM, and quizzes designed to facilitate learning and retention. It has a blended learning approach that is aligned with onsite and classroom curriculum of Philips’ three global training centres located in the U.S., the Netherlands and Singapore.

Courses available cover clinical and department topics such as anatomy, physiology, cardiology, vascular imaging, computed tomography (CT), magnetic resonance imaging (MRI), patient monitoring and business-oriented subjects. With content focused on clinical applications, management, concepts and principles using different modalities, there are educational materials available for all users, regardless of their clinical focus, their role in the department or the equipment they use.

“We launched the Philips Learning Center in 1999 to meet growing customer demand for continuing education in an online environment,” said Paula Sanderson, director, Online Education, Philips Medical Systems. “Combining an easy-to-use platform with world-class educational materials developed by leading subject-matter experts in radiology, cardiology, sonography, nursing, management and education, we’ve created a valuable resource for medical professionals to maintain certification and grow their careers.”

“The Philips Learning Center is one pillar in our plan to provide more services via the web. Customer adoption for our Online Store, eSupport and NetForum reflects the value Philips can extend to customers online by providing environments designed around their needs, easy to experience and using advanced technology. The 100,000th user represents a milestone in registrations and signifies a greater frequency of use, an acknowledgement that we are delivering value to the medical community,” said Douglas Dell, director, Global Customer Services Marketing, Philips Medical Systems.

The Learning Center is at http://theonlinelearningcenter.com

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