AMD appoints BK Medical as agent for prostate HistoScanning in UK
10 August 2010
Advanced Medical Diagnostics SA (AMD) has appointed BK Medical
UK Ltd as sole agent for Prostate HistoScanning in the UK.
HistoScanning is a proprietary tissue characterization technology
used to differentiate, characterize, and visualize solid organ
tissue types based on the analysis of backscattered ultrasound. It
is designed to support physicians in diagnosis and treatment
decisions.
Prostate HistoScanning, available in Europe (but not the US), may
support the diagnosis and management of prostate cancer.
HistoScanning products for breast, thyroid, and ovaries are in
development.
Advanced Medical Diagnostics SA and BK Medical UK Ltd have been
working closely together since the commercial launch of Prostate
HistoScanning in November 2008. These systems have been placed in
four major teaching hospitals in the UK, most recently at Guys
Hospital and Charing Cross Hospital in London.
Over the last 18 months, BK has been instrumental in placing over
20 Prostate HistoScanning systems alongside the BK Pro Focus and Pro
Focus UltraView ultrasound systems in leading urology departments
across Europe.
Toby Hamblin, VP Sales of AMD, commented, “BK Medical, with its
strong base in ultrasound urology in the UK, is very well placed to
help us realise the full potential of Prostate HistoScanning and to
provide the NHS and private clinics alike with the service and
support that they, and this exciting new technology, deserve. We are
very pleased to have the support of BK Medical in this important
market.”
Geoff Pick, managing director, BK Medical UK Ltd, added,
“Prostate HistoScanning is an important product for us here in the
UK and will help us maintain our position at the forefront of
innovation in urology ultrasound technology. We are delighted that
we will be able to provide our customers with this important
technology and look forward to providing HistoScanning customers
with the same excellent level of service that our current ultrasound
users enjoy.”